DescriptionA startup coffee shop business trying to make a name by differentiating its business based on cheaper price than competitors without compromising its coffee quality and services.
GoalKoffie Theorie is targeting niche market in business buildings. The client want an identity that represents high quality coffee shop, looks like a foreign brand (even though its local), and easy to notice. Handlettering logotype represent Koffie Theorie personal touch and craftness of high quality coffee that they serve to customers. Unique and warm smiley face attract and welcome customer with personal regard.